I
started this website in the fall of 2005 because I’d
been noticing a lack of female voices in what are supposed
to be general-interest
(and therefore gender-neutral) magazines. I
wanted to find out if men were consistently getting published
more than women, and if so, to quantify the disparity. Which
magazines had
the worst record of publishing women? Which had the best?
I
picked the following five magazines to track: The Atlantic,
Harper’s, The New York Times Magazine, The New
Yorker, and Vanity Fair, the so-called “thought
leaders” which
also happen to identify themselves as general interest. (I omitted
the newsweeklies because so much of the copy has multiple bylines.)
Over the course of a year, the overall average shows that these magazines
publish stories by male writers three times more often than they
do stories by female writers, thereby supporting Ursula K. Le Guin’s
hypothesis that “there is solid evidence for the fact that
when women speak more than 30 percent of the time, men perceive them
as dominating
the conversation.” At The New Yorker, the ratio was
four to one. At Harper’s, it was almost seven to one.
These
numbers are particularly surprising considering how many women
read these magazines. The New Yorker, for example,
has an audience of 1,799,000 women and 1,710,000 men, according to
a 2006 report by Mediamark Research Inc. The Atlantic’s
current audience, Mediamark Research estimates,
is 609,000 women and 747,000 men. At Vanity
Fair, there are almost three times as many female readers as
male readers. When asked to describe the typical reader of The New York Times
Magazine, editor Gerald Marzorati replied, “I
imagine my reader is a late-thirties-something woman, a lawyer or
educator or businesswoman.
She’s busy with work, and also with family matters, but Sunday
morning is a time she’ll allow herself to read something that
is not work related, or kids’ homework related. She wants to
lose herself in a story, one big story—8,000, 9,000 words.
My hunch is she wants to read not something escapist but something
substantive—something that holds a mirror up to her own life
or opens a window onto a pretty troubled world.” (NYT, 10/9/05)
What’s more, research conducted by Time Inc. in 2005 showed
a decline in the number of men reading magazines, while female readership
held steady. (BusinessWeek Online, 11/07/05)
The
numbers speak volumes, but they’re
not the whole story. As a former editor at The New Yorker wrote me
in an e-mail, “in addition to counting bylines, you should look at
what women are allowed to write about. I’ve been struck by
a pattern, at The Atlantic in particular, where women only
seem to write about marriage, motherhood and nannies, obsessively
so. If
you count the number of women’s bylines there that weren’t
about hearth and home, the number would approach zero.” And
a current student at the Columbia Graduate School of Journalism also
noted, “At The New Yorker, it seems as though many
of the female bylines aren’t for hard-news-type stories. Women
write about dance, or they write the short story, or a poem, or a
profile of
a fashion designer, or something. But the ‘heavy’ stories
are left to the guys.”
—Ruth
Davis Konigsberg, September 2006